What is the Potential Size of the Beer Market?

 Over 30 per cent population of india including youth,increases beer consumption and it becoming part of their social interactions or status symbol. The other factor driving the demand for premium products is the ever-increasing spending power of consumers. To address this demand, manufacturers are into development of novel premium products. The latest trend in this regard is call for alcohol-free beers.

Market Slingshot:

The global Beer Market was priced at US$ 485.2 billion in 2014 and is expected to witness a 

substantial CAGR in the years to come. This could be attributed to the fact that consumers pertaining to the market are turning out to be increasingly experimental with regards to their consumption habits. In other words, they are hunting for novel beer styles and experiences. As such, demand for imported brands, premium brands, and craft beer is on the rise.

Request a Sample Copy of This Report: https://www.millioninsights.com/industry-reports/beer-market/request-sample

Market Trends:

The beer market is seeing inclination of consumers toward black beer. This could be credited to shift toward craft beverages and expansion of breweries. Europe is estimated to be the biggest market on the count of black beer; thanks to penetration by Molson Coors Brewing Company and Anheuser-Busch InBev.

The beer market is segmented by type of product, price, packaging, and geography. By product type, the market spans wheat, stout, lager (mainstream lager, premium lager), flavored, dark, mixes, ale, cider, non-alcoholic, and low alcohol. By price, the segmentation goes like standard, super premium, and premium. By packaging, the market says draught, canned, and bottled. By geography, the market states North America, Europe, Asia Pacific, MEA, and LATAM.

Players:

The other players contributing to the beer market include Beijing Yanjing Brewery, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery, Squatters Pub, Sierra Nevada Brewing Co., and Boston Beer Company.


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